The Utilitarians
Welfare economics developed as a distinct branch of economics slowly through the 19th century.
Bentham — utility explained behavior and provided as a standard for morality. Pleasure and pain – utility – are commensense concepts, hence measurable. Practical application of utility measurement leads to maximizing the greatest good for the greatest number.
Bentham and Mill took utility to be a practical concept that could be observed and measured by a properly qualified class of people.
Jevons — Utility provides an explanation of behavior, but is not interpersonably comparable. His practical welfare economics was not particulary utilitarian.